The Wine & Spirits Wholesalers of America announced that Sarah Palin will be the keynote speaker for their convention in April 2010. The WSWA is the national trade organization representing the wholesale tier of the wine and spirits industry.
This is a truly an appropriate pairing.
Gov Palin is a noted expert on wine, wine distribution, and viticulture having for several months governed a state that borders British Columbia, a producer of ice wine.
I believe the organization will be changing their name to WTFWSWA.

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