While driving in Oakland today, I saw a billboard claiming that a sporty Lexus model was “overqualified for the 580″.  Someone needs to tell Lexus a certain difference between Northern California and Southern.  Down south, they may drive on The 10, but we never drive on The 580.  Our freeways don’t get an article.

2 Responses to “You’d have to be from California to get this…”

  1. John says:

    I had the same thought when I saw it. They didn’t do a very good job with their market research. Sloppy.

  2. matchvineyards says:

    John, I guess we weren’t the only ones paying attention. I’m quoted in the online edition and this Sunday’s New York Times. http://www.nytimes.com/2010/10/24/automobiles/24LEXUS.html

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